| Job Description |
The candidate will assist in devising and executing the media, communications and marketing plans for our trade fairs with following objectives in mind:
- Create awareness of the forthcoming Shows amongst target audience and ensure good level of participation.
- Position our exhibitions as what they are: unique and ‘must attend' events.
- Wherever applicable, position the exhibitions as international, yet with local content and relevance.
- Sustain the interest levels for the event through the pre-event period as well as during the duration of the exhibition.
- Ensure that the other non-media activities around the events also secure optimum media visibility.
The candidate will also be required to:
- Oversee and coordinate advertising campaigns
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Assist in event planning and management, liaison, interaction with external agencies, coordination and execution
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Conceptualize, coordinate, manage and implement company's direct mail and other communication campaigns
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