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B/Open is the new Veronafiere initiative dedicated to organic products. B/Open aims to be the first exclusively B2B event in Italy for Italian and foreign trade professionals of certified organic food and natural self-care.

The exhibition, a blend of production, research and marketing, consists of an interactive format with multiple networking and training moments, the results of co-working with Associations, Institutions, Certification Boards, Universities, Editors and Professional Orders tasked with promoting culture in the health and agro-food field.

From raw materials to the finished product and packaging, the new B/Open trade show presents the entire supply chain and is the result of a trend analysis of an attentive and aware consumer and an accurate selection of exhibiting companies, designed to meet the needs of the most qualified buyers from large-scale retail trade, Ho.Re.Ca , specialty stores, herbalists, perfumeries, pharmacies and drug stores.

 
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